Beyond High Street
Brandon Smith: Co-Founder, Nooma

Brandon Smith: Co-Founder, Nooma

September 25, 2019

My conversation with Brandon Smith, NOOMA co-Founder, took place as he was driving with his brother and two work colleagues in a car from Cleveland to Baltimore for a Natural Products Expo show. Exactly what entrepreneurs are doing every single day of the year. Really appreciated Miami University’s Director of External Relations and alum Nick Petraglia for connecting the dots and making the conversation happen. Brandon articulately explains the origin of NOOMA – an organic electrolyte drink and what it is going to take to win in the beverage game. He has incredible fortitude, dedication and a clear sense of direction….but as in all new businesses, not without some bumps. He explains the bumps and how he has overcome them. His story about staying up to 3am on this product while his hockey team had a game 7 the next day is…well….just perfect.

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David DeMuth: President & CEO, Doner

David DeMuth: President & CEO, Doner

September 11, 2019

I love any podcast where the guest wants to take the Skippers’ Cheese Fries product and create an advertising campaign around it. And you know what? David DeMuth could do just that. He is the CEO of Doner Advertising, a world-class shop with 600+ employees. We talk about his first job in a grocery store and trying to guess what people would buy and why they would pick a brand over the other. That curiosity has stayed with him through his years at Miami and even today at Doner. He stresses the opportunity for those that embrace technology, and now more than ever, it gives the youth a competitive edge in the work force. And also how you have to adapt to change as everything in life is a work in progress.

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