I love any podcast where the guest wants to take the Skippers’ Cheese Fries product and create an advertising campaign around it. And you know what? David DeMuth could do just that. He is the CEO of Doner Advertising, a world-class shop with 600+ employees. We talk about his first job in a grocery store and trying to guess what people would buy and why they would pick a brand over the other. That curiosity has stayed with him through his years at Miami and even today at Doner. He stresses the opportunity for those that embrace technology, and now more than ever, it gives the youth a competitive edge in the work force. And also how you have to adapt to change as everything in life is a work in progress.