Beyond High Street

Tom Fox: President, San Jose Earthquakes

April 11, 2018

From a Political Science and Public Administration major to the President of a MLS club – kudos to you Tom Fox. Tom’s business career and success has spanned all sides of sports marketing – brand, league, agency and now team. He earned his stripes at Quaker, Nike, Gatorade, NBA, Arsenal, Aston Villa before joining the San Jose Earthquakes. He has demonstrated incredible timing with his career moves and advancement – from opening the NBA’s first Asia office, to leading Gatorade’s efforts as sponsorship exploded, and then into soccer domestically where the fan base continues to grow daily. He credits Miami for helping him learn and understand parts of life beyond what you learn in a classroom. And later in the conversation we talk about content and the disruptive nature of how the current (and future) generation of viewers consume it. I do like his nugget that his first brand work was on Captain Crunch cereal (one doesn’t forget those days).


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