Beyond High Street

Summer Crenshaw: COO/CMO & Co-Founder, tilr

August 8, 2018

Seller of burial plots and a franchise owner of an insurance agency. Did I get your attention yet? That of course isn't what Summer is doing now but each were stops on her business path. A path that has always had the focus on awareness, storytelling, demand generation and thinking about the customer experience. She has used those traits throughout her career to now where she is the COO, CMO and Co-Founder of tilr, a HR-tech company. She has an incredible appetite to learn, and she focuses on subject areas where she doesn't feel up to par. Something brave to admit, and something smart to share. I always appreciate her efforts in getting brands to hire based on skill versus simply a job title. Students should take note and use that in their interviewing conversations too.

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