Beyond High Street

Kevin George: CMO, Harvest Health & Recreation

January 23, 2019

So good to catch up with Kevin George, the new CMO of Harvest Health & Recreation, Inc. – a vertically integrated public cannabis company. That’s right, a cannabis company. Kevin has spent the past 20+ years in global leading roles at Unilever, Beam Suntory and the marketing agency Mosaic. He is taking his plethora of experience, knowledge and relationship into one of, if not, THE fastest growing industries in the United States. He now has the chance to build a slew of brands from scratch – ones they have acquired and others they are incubating. They have raised nearly $300 million to capitalize the business and as he says, this is like the day after prohibition for the alcohol industry. The opportunity is immense with no clear leader. There are challenges ahead, it is a state-by-state industry that is not federally legal (yet). As he always does, he also shares great wisdom for Miami students in the pod.