Welcome back to Beyond High Street! One area I want to focus on with this podcast is innovation/transformation, and retail is the perfect industry for that. Our guest today is Jeff Gooding, who oversees all Marketing and Advertising for ACE Hardware. He shares great thoughts on what it takes to change in today’s business environment and how to work in a co-op environment (as he says, “it’s like having 4,500 bosses”). Jeff also shares a perspective about job hunting for college kids - that it’s easier to get a job when you have a job. Point being, internships or getting a foot in the door somehow is more important than landing your dream job at 21. Enjoy the pod.