Beyond High Street

Jeff Berding: President & General Manager, FC Cincinnati

March 13, 2019

The MLS season is just getting underway, and we’re lucky to have on the pod this week the President and General Manager of the league’s newest team. Jeff Berding was instrumental in the awarding of FC Cincinnati, and he provides some fascinating insight on the pod about the process of getting his beloved city that franchise. You can hear in his voice the passion he has for Cincinnati. He also talks about how sports are like politics in terms of meeting deadlines and putting your product out to be judged by your consumer. I really appreciated his approach to work and life – “Be stubborn on vision, but flexible on journey.” That’s great advice for anyone, no matter which stage of their career they are in. Enjoy!


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