Beyond High Street

Andy Sauer: Founder, Hilo Nutrition

May 8, 2019

Andy Sauer continues a recent conversation trend; entrepreneurs who identify problems and work-round-the-clock to solve them through innovation. There was a lack of convenience and clarity in performance nutrition and Andy isn’t stopping until it is fixed. Through experience and a bit of trial and error, he and his team at Hilo Nutrition have developed a gummy product to meet the needs of all athletes. Our conversation focuses on the line entrepreneurs must toe between wanting to get your idea to market, and taking the time to make sure it’s perfect. He shares the journey as they evolve from e-commerce to brick-and-mortar and he shares great advice for upcoming graduates too. He points out: learn as much as you can at each stop in your career, and continue to rely on the mentors you meet along the way.