Beyond High Street

My Bio

January 29, 2018

I am an executive vice president at Octagon, a global sports and entertainment marketing business. I have been with the company since 1999 and created the firm’s celebrity/influencer strategy discipline, First Call.

The purpose of our celebrity/influencer strategy business line is to make strategy and procurement straightforward, smarter and more efficient for brands and non-profits. We help brand clients and partners understand the value of talent, when it makes sense to (or not too) use them in a campaign; and ultimately, how to negotiate and create a go-to-market program. Our world has shifted rapidly toward “influencer marketing” and there is no greater time or need to help brands in this space. I enjoy writing and you can see some of these white papers via my Forbes column.

In the summers during my time at Miami I worked for a radio station, TV station and a PR firm in various communications and marketing roles. That work led to a job with Brotman Winter Fried Communications after I graduated. I stayed there for five years until one August night, I was running an event for Ruth’s Chris Steakhouse and the Washington Redskins in Washington, DC and someone from Octagon happened to be in attendance (Patrick McGee).  He must have enjoyed the filet (or his cocktail), because he invited me to the office for a conversation. Two weeks later, October 1, 1999, was my first day at Octagon. Talk about the right place and the right time. 

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