Beyond High Street

Jenny Darroch biography

March 28, 2021

Jenny Darroch is the Dean and Mitchell P. Rales Chair in Business Leadership at the Miami University Farmer School of Business. Prior to joining Miami, Darroch served as the dean of the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University in Claremont, California.

She earned her doctorate in marketing from the University of Otago in New Zealand. She has a master of commerce degree in marketing and international business from the University of Auckland an honors degree in applied economics from Massey University and a bachelor’s degree in marketing and economics from the University of Waikato, all in New Zealand, which is her native country. She moved to the United States in 2004. While at Otago, Jenny was the inaugural Director of Entrepreneurship and launched New Zealand’s first masters in entrepreneurship.

Jenny has authored three books, including “Why Marketing to Women Doesn’t Work: Using Market Segmentation to Identify Customer Needs” (2014, Palgrave Macmillan), and “Marketing Through Turbulent Times” (2009, Palgrave Macmillan). Jenny has published more than 30 refereed publications.

Her research — focused on looking at innovation strategies from the customers’ point of view — has been cited more than 4,600 times, appearing in marketing, management, innovation and entrepreneurship journals.

Jenny serves on the boards of Redgate Software, Cambridge UK, and Kent Business School, UK. She is the outgoing chair of Women Administrators in Management Education (WAME), an AACSB affinity group (2019-20), a Fellow of the International Academy of Management and a member of the American Marketing Association.

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